consumers willing to pay more for sustainable products nielsen The study revealed that it is necessary to increase the level of awareness of sustainable materials as well as trust in eco … Consumers Willing to Pay More Consumers Care About a Restaurant Since then, the trend has only increased: a 2015 Nielsen poll showed that 66% of global consumers are willing to pay more for environmentally sustainable products. More than two-thirds (69%) of environmentally-conscious buyers willingly pay a premium for recycled products, and more than half of these buyers are ready to change their shopping habits to reduce negative impact on the environment. Consumers willing Third—and this is one of the most interesting aspects for me that we are heavily discussing with many companies—is the opportunity that comes with sustainability in new business building , green business building. consumers According to Nielsen's vice president, global responsibility and sustainability, Julia Wilson, consumers will spend up to $150bn on sustainable products by 2021, however not all … Research: Actually, Consumers Do Buy Sustainable Products The percentage of consumers willing to pay …

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